Consumption concepts have changed, and the development of the color TV industry has shown three major trends First, the development of color TV products has returned to the display essence.From the perspective of display technology, Mini LED has suddenly emerged due to its strong technological industry chain advantages, cost advantages, and high contrast, high backlight brightness, and high color gamut display effects, and has begun to gradually replace ordinary LCD screens as the C-position in family living rooms. In terms of product size, large sizes continue to upgrade, with 75-inch+ becoming the main sales size. At the same time, large-screen TVs have higher requirements for configuration and functions, and need to take into account clearer picture quality, more shocking sound quality, and smarter usage scenarios. As one of the first companies in the world to lay out Micro LED technology, Konka currently holds the fourth place in the world in patent holdings and ranks first in the world in core mass transfer technology. In 2022, it will build a Micro LED full-process mass production line, and its independently developed Mini LED chips will enter the mass production stage. At this conference, Konka not only brought a new generation of Mini LED TVs, but also launched products in multiple sizes ranging from 43 to 100 inches to meet the viewing needs of different users, allowing users to have a shocking visual experience in watching movies and games. Second, the scene-based experience of TV carries emotional valueValue, not only a "helper" but also a "life partner". As one of the most inclusive audio-visual entertainment devices at present, TV is no longer just a tool for "watching" from a traditional perspective. With the development of personalized needs such as large-screen games, online classes, movie viewing, and meetings, TVs can not only satisfy family entertainment, but also satisfy our self-interests and work scenarios, and improve our life happiness index. TV products are becoming a "match" to satisfy our hobbies and lives. In 2022, Konka and the Smartisan team launched the large-screen cross-ecosystem ME YouOS, which subverted the traditional large-screen interaction logic and broke ecological boundaries. The three core features of free screen combination, multiple control methods, and massive applications have brought us a more open, diverse, and rich scene interactive experience. The third is to reject the consumption trap. The two keywords "fine" and "quality" have become the core trends in TV consumption. "Home" is not only a place of residence, but also the core of our daily life, a place of healing and a station of energy. Among them, TV, as the C-position home appliance in the living room, has attracted much attention from consumers. In the context of consumption upgrading, consumers no longer only choose TVRather than price, they are more interested in the quality and brand of the product. "You can buy expensive ones, but you can't buy expensive ones." They put forward higher cost-effectiveness requirements for product performance and hardware configuration and other technologies. Looking at the color TV industry, which is currently in the stage of stacking numbers and functions, Konka believes that the TV market should not blindly pursue low prices and promotions, nor should it pile up parameters to turn into high-priced products. Instead, the phenomenon of functions and prices of conventional mass color TVs should be transformed into the existence value of mass color TVs in daily life. Returning to the essence of the product, Konka's research and development direction emphasizes the true performance of the product and adheres to reasonable pricing, so that consumers can have more shocking sensory experiences while meeting the needs of diverse scenarios. Meeting the needs of multiple scenarios and interpreting sensory enjoyment determines the essence of the product The birth of TV products is essentially a product that delivers external information and entertainment items to people through pictures and sounds, so the foundation of TV is the transmission of screen display and sound, so this isSensory experiences are involved. What is sensory experience? The reflex behaviors and emotional experiences produced by human sensory organs after being stimulated by the outside world are called sensory experiences, which mainly include five sensory factors, namely vision, hearing, touch, smell and taste. These five sensory factors are the basis for perceiving things. They are interrelated and interact with each other. The external characteristics of the product, such as shape, color, material, craftsmanship and other factors, bring different feelings to users through different actions of seeing, touching, hearing, smelling and tasting. With the rapid development of the economy and the rapid improvement of people's living standards, the public is pursuing more spiritual needs on the basis of satisfying material life, and is also paying more attention to the spiritual value brought by products. In today's TV design field, experience plays an important role. Simply put, experience is the "seeing, listening and feeling" of a product. It is a feeling at the level of consciousness when people's emotions, intelligence, physical strength, experience and even spirit reach a certain level.In the process of TV development, sensory experience plays an important role as the core of user needs. This requires companies to pay more attention to users' reactions to product feelings, and use human vision, hearing, touch and other sense organs to launch excellent products that are more attractive to users, thereby feeding back the core of the product and allowing TV to truly restore the essence of the product. It can be said that sensory enjoyment is an extension of restoring the essence of the product. For a TV product, picture quality is the most important part. All consumers need to convey their appreciation of TV content through it, restore the true picture effect, and allow users to feel the immersive scenes and spaces. In addition, in terms of sound quality, it creates first-class sound effects and restores real sounds, thereby bringing the most authentic, natural, and immersive large-screen audio-visual enjoyment. In addition, in terms of operating experience, people are also concerned about the convenient, fast, smart and comfortable TV operating experience. Therefore, only by using products to provide users with comprehensive sensory and emotional experiences can we build users' recognition of products and brands, and establish deeper links with consumers. Konka TV has always adhered to the brand of "exquisite products, leading a wonderful life"The brand concept emphasizes the real performance of TV products, allowing consumers to experience more shocking sensory experiences. Mini-QD LED sensory series new products, creating the ultimate sensory enjoyment In order to meet the needs of diversified scenes and fully integrate "sense", "viewing" and "enjoyment" into our lives, Konka TV launched new sensory series products at this conference, including the sensory flagship R7 series, the super sensory theater M6 series and the sensory supernova X6 series. First of all, Konka Mini QD-LED sensory flagship R7 series has a size layout of 65, 75, 85, and 100 inches, which is comparable to the look and feel of Shuju Cinema-level giant screen. It can be said to be "watch me time". In terms of image quality, the R7 is equipped with a new Mini QD-LED and AGLR light-reducing screen, which greatly improves the native contrast and reduces the stray light reflected by the screen, presenting a more transparent and stunning super-sense image; Mini QD-LED is a carefully researched fusion of QLED and Mini The advanced advantages of LED combine high-density precise point control of light and quantum dot precise color control, bringing higher light-dark contrast and rich color levels, deeply showing the details of film and television game masterpieces, and full of realism; equipped with Super Light Control Lamp, through self-developed massive transfer electronic control drive technology and eight-core wireless High-definition drive technology, paired with a 24V wireless high-drive light-emitting chip, brings higher brightness while also finely controlling light and making the picture more delicate; equipped with an AI super-perceptual image quality engine, multiple super-perceptual advanced image quality algorithms, intelligent recognition, and adjustment of fine parameters of the picture to fully enhance the texture; equipped with full-link native 4K 144Hz ultra-high refresh rate, you can enter 240Hz fast mode with one click, and every frame of action is smooth and smooth. In terms of sound quality, we have joined hands with the audio giant JBL to innovatively adopt the VisualWave visual sound wall design, paired with 60W ultra-high-power surround crossover speakers, a side-cavity mirror star track sound hole design, and a 1L ultra-large resonance cavity to create a full range of three-dimensional cinema sound effects; the AI super-perceptual sound engine combines sound sources and scenes, and adaptively optimizes high-end sound effects algorithms to empower audio hardware, bringing an immersive and wonderful listening experience. In terms of operating system, the large-screen cross-ecosystem ME Pomelo OS jointly launched by R7 and Smartisan teams subverts the traditional large-screen interaction logic and breaks ecological boundaries. With its three core features of free screen combination, multiple control methods, and massive applications, it brings us a more open and diverse rich scene experience. In addition to the R7 series, this conference also launched the new Konka Mini-Zone super sensory theater M6 series, whose excellent configuration is similar to the R7 series.Aligned across the board. The M6 is equipped with an AGLR light-reducing screen and also uses a Mini-Zone hundred-level zoning backlight, which brings more powerful light control capabilities and presents a more realistic image feeling; it has many advantages such as 178° ultra-wide viewing angle, low reflection and anti-glare, and is certified by TüV Rheinland for low blue light. The picture is both eye-catching and eye-protective; the M6 is also equipped with an AI super-perceptual image quality engine, the picture adaptive global adjustment, recognizes people and scenes, and displays delicate colors frame by frame; equipped with full-link native 4K 144Hz ultra-high refresh rate, whether you are watching games or playing games, you can enjoy a flagship-level smooth and silky experience. In terms of sound quality, M6 is equipped with HiFi SoundBar, 85+ size has 60W of surging power, combined with the VisualPod suspended sound cabin dual-way three-way design, AI super-sensing sound engine adaptive optimization and adjustment, suitable for all-round cinema sound effects, greatly improving the sense of space and presence; system-wise, M6 is also a large-screen cross-ecosystem ME YouOS, with massive applications and free screen combination; in terms of hardware, it is equipped with a quad-core A73 architecture CPU, 4+64GB large memory, equipped with 2.4G/5G dual-band WIFI, super computing power, smooth operation, and faster network speed transmission. At this conference, Konka also launched the Sensory Supernova X6 series, which has the same sound quality as the Super Sensory Cinema M6 series. X6 is equipped with a powerful HiFi SoundBar that supports up to 50W high power. It also adopts the VisualPod suspended sound cabin acoustic design, built-in mirrored double-basin bass booster, sound engine tuning and blessing, Audio Vivid certification, and all-round sound field cinema sound effects. Equipped with the metaView image quality engine, every frame of the picture is stunning. It has passed the Rheinland Low Blue Light certification and multi-dimensionally intelligently reduces harmful blue light to protect our eye health. Supporting full-channel six-layer 120Hz, you can enjoy smooth and smooth performance in high-speed sports events and competitive gaming scenes; use ME YouOS to cross the ecosystem, massive applications, and free screen splicing. Products have always been Konka’s “name”"Film". With 43 years of technology accumulation and strong manufacturing strength, Konka TV has always adhered to a pragmatic attitude. Its products are driven by "quality" and are based on the actual needs of users. It continuously improves product quality, optimizes user experience, and continues to create large-screen TV products that meet different consumption scenarios. Maximize the cost performance of the product, so that users can easily achieve the ultimate comfortable and free sensory enjoyment at home, improve the quality of family life through products, and let sensory enjoyment determine the essence of the product. R7 series TVs start at 9,999 yuan.
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