Although the LED industry was once "cold" in 2014, with the continuous growth of effective downstream demand, the LED industry has recovered and the overall growth trend has continued. At present, it can be seen from the situation of the 15 LED listed companies that have disclosed their 2014 performance forecasts that they all achieved profits last year. Among them, 12 companies experienced growth in performance, and the proportion of good news was as high as 80%, while only 3 companies experienced decline in performance.
It is understood that among these 15 listed companies, the performance growth rate of most companies is between 30% and 70%, such as Hongli Optoelectronics, Jufei Optoelectronics, etc.; at the same time, the performance of some companies has shown rapid growth, such as Dehao Runda and Lianjian Optoelectronics, which have turned losses into profits. In addition, three companies including Ruifeng Optoelectronics may experience a decline in performance.
Among the good news companies, benefiting from the steady advancement of the "endogenous + external" strategy, Lianjian Optoelectronics, which is located in the lower reaches of the industrial chain, has achieved growth beyond expectations. The company expects net profit to increase by 760.64% to 840.56% in 2014, with a profit of 140 million to 153 million yuan. Among them, the acquired Timeshare Media made outstanding performance contributions after the merger in May last year. During the same period, the company's LED display screen business improved and its business scale increased significantly.
In addition, Dehao Runda's successful turnaround was directly due to the substantial increase in shipments of LED chips and packaging products. Dehao Runda estimates that the company's net profit in 2014 will be 60 million to 90 million yuan. Similarly, Unilumin Technology also predicts net profit in 2014 to be 60 million to 66 million yuan, an increase of 81.97% to 100.17%. The biggest driver of its high profit growth is the rapid growth in orders and revenue for UTV small-pitch series products. It can be seen that unlike the previous reliance on subsidies to "make money", the surge in product orders has become a common reason for the performance growth of LED companies last year.
Some are happy and some are sad. Last year, some companies such as Ruifeng Optoelectronics also pre-cut their performance. Taking Ruifeng Optoelectronics as an example, its forecast performance dropped by 47% to 65%, with a profit of approximately 20 million to 30 million yuan. Ruifeng Optoelectronics said that in the fourth quarter of 2013, the terminal lighting market suddenly exploded due to policy guidance. Most companies believed that the LED lighting market was optimistic in 2014 and rapidly expanded production. Production capacity was collectively released in the second half of 2014, resulting in fierce competition in the industry and a large decline in product prices. Affected by this, although the company's sales revenue has achieved significant growth, its operating profit has declined significantly. At the same time, the company's customer Jiangxi Gaofei Digital Technology Co., Ltd. went bankrupt and liquidated, and accrued bad debt losses of approximately 5 million yuan. In addition, the company suffered a loss of approximately 4.2 million yuan in investment income in 2014.
Regarding the phenomenon that some people are making great progress while others are experiencing decline in performance, Alto Electronics said in a survey conducted by many institutions on January 21 this year: In the past year, the entire market size of the LED industry has experienced good growth, but at the same time, competition within the industry has intensified, the survival of the fittest, and continuous integration have further increased industry concentration. Qinshang Optoelectronics insiders also told reporters that the LED lighting field is the field with the most market potential in the LED industry, but after rapid development, it will gradually return to rationality. In the fierce market competition, the importance of brands and channels will be more highlighted. With technological advancement and cost reduction, LED lighting products will gradually enter thousands of households, and their market prospects are still very broad.
ANNA