This conference was held offline and broadcast live. A total of more than 76,000 people from Absen’s national channels, partners, and industry colleagues witnessed the new product launch online, and discussed the new future of LED display with industry leaders, accelerating the entry of Micro LED display into the era of comprehensive circulation.
01 Layout the next generation of display technology
Absen leads the Micro LED track in an all-round way
Micro LED is recognized by the industry as the next generation mainstream display technology and has significant advantages in various performance indicators and usage scenarios. At the press conference, Mr. Sun Xiaowei, academician of Asia Pacific Institute of Materials, chair professor of Southern University of Science and Technology, and chairman of Guangdong Micro LED Micro Display Industry Technology Innovation Alliance, gave an in-depth explanation of the development trend of LED display technology, saying that Micro LED is an important technical means to achieve 3D display and will become the development direction of display technology in the future.
As a new display technology, Micro LED has become an important competition track for major display companies. As early as 2016, Absen began to lay out and reserve Micro LED, and actively cooperated with upstream to develop IMD and COB technologies; in 2018, Absen launched the first generation of Micro LED products in the international market; in 2021, Absen's new generation of Micro LED product eye-catching series was launched, with eye-catching performance in the global market... Absen continues to promote technological innovation, expand the application layout of Micro LED products, and comprehensively leads the Micro LED display track.
02
Breaking through a new era of senses
Kunlun COB series is released
With the continuous evolution of LED display technology, indoor displays may fully enter the Micro LED display era in the future. Under the development trend of high precision, high integration, and intelligence, peak brightness, large viewing angle, low moiré, and black consistency have become important standards for defining image display quality in the Micro LED era.
The Absen Kunlun COB series products released this time use full flip-chip COB packaging technology to create a new generation of Micro LED screens with black, beautiful, cool and strong characteristics, breaking the visual boundary between reality and display, and opening a new chapter in the future.
4 keywords to understand Kunlun COB
01 "Black"
The surface is coated with a black polymer material, which brings an amazing black consistency. It has a "black" as deep and pure as space, which improves image expression to unprecedented heights. 02 "Beautiful"
Equipped with a number of black technologies for image quality, the contrast ratio is as high as 15000:1, 1.07 billion colors, and DCI-P3 movie-level wide color gamut. The images are as bright and vivid as what you see with your own eyes, vividly restoring the beautiful scenery of nature. 03 "Cold"
Thanks to the full flip-chip COB technology, most of the heat is discharged directly through the PCB board, creating a new somatosensory "cold" screen. There is no heat when touching the screen, and the indoor environment does not heat up, creating a comfortable space experience. 04 "Strong"
The panel-type packaging process provides super "strong" six-star protection capabilities, allowing the screen to easily cope with various environmental tests and operate stably without interruption for 365 days.
03 The importance of distribution channels is highlighted
Kunlun COB refreshes the brand to a new level
In the micro display era, LED display applications are gradually moving from vertical industries to horizontal subdivisions, from engineering to consumer commercial use, and products are becoming increasingly standardized. It is particularly important to expand the circulation of distribution channels.
Introducing COB products into distribution channels for sale further strengthens the value positioning of Absen's distribution channels. It not only opens up a new category of complete machines for the Absen distribution channel brand, but also reshapes the mid-to-high-end brand positioning in the distribution channels, and will also refresh the brand's complete machine track to a new level.
Absen will continue to provide all-round support to dealers in terms of finance, organizational construction, products, marketing, refined channel management, etc., allowing dealers to transform from channel partners to capability partners, from product distribution to technology distribution, achieve their own development, and share industry dividends.
The future is here! The explosion of Micro LED display technology is expected to reshape the new industry landscape. Following the general trend, following the trend and pursuing win-win cooperation, Absen will always maintain its original intention, unswervingly delve into the field of Micro LED display, promote the innovative development of technology and products, and work with global partners to accelerate the entry of Micro LED display into the era of comprehensive circulation.
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