It is understood that Womei Cinema is positioned as a "pioneer in digital chain operations and cinema digitization." Jinan Womei Cinema Longhu Beichen Branch (CINITY LED) Cinema is located on the 5th floor of the recently opened Longhu Beichen Street in Jinan. It covers a total area of about 4,700 square meters and has a total of about 1,109 seats. It plans to build 8 viewing halls with excellent audio-visual effects to create a warm and comfortable viewing environment. Among them, it includes Shandong's first CINITY LED hall and 1 exclusive hall.
With the continuous evolution of people’s entertainment concepts and audio-visual aesthetic consciousness, movie experience has evolved from content-based cultural rendering to the ultimate pursuit of content + sensory experience. For a long time, the "ceiling" of projection technology has always been abroad, while the core
The birth of the China Film CINITY LED cinema display screen projection system, a Chinese brand with independent intellectual property rights, has become the "terminator" of this phenomenon and a milestone in the history of film technology.
According to reports, the system has realized the localization of all LED screens, and has independent core intellectual property rights in the server and controller. It has also won many "world's firsts": the first movie LED screen to pass the international standard IEC62471 blue light detection, the world's first to support 4K 120-frame high-format cinema LED movie screen projection products, the world's first product to pass the "DCI CTP version 1.3.3" testing and certification, etc. It integrates many of the latest film technology achievements such as 4K, 3D, high brightness, high frame rate, high contrast, wide color gamut, etc., covering the technical aspects from plate making to projection, breaking through the visual limits of previous films, making the film clearer, more colorful, smoother, more detailed, and more coherent, refreshing the audience's senses.
In the CINITY LED hall, the best viewing experience is to watch CINITY LED exclusive plate-making videos. It is understood that China Film has developed and completed CINITY LED's exclusive plate-making process, and the world's first LED film master laboratory established in Beijing has also been put into production. During the National Day holiday in 2023, China Film CINITY completed the production of the first CINITY LED 4K/HDR/48 frame version of the film "Volunteers: Heroes Attack", which gave the audience an unprecedented shocking experience and won unanimous praise. Over the past three months, China Film has produced exclusive versions of LED movie screenings for more than 10 films, which fully demonstrated the advantages of LED movie screens and received an overwhelming response from the screenings in China Film's CINITY LED Hall. According to the manager of the cinema, after the CINITY LED cinema was put into operation, viewers who chose to watch the LED version of the movie generally reported that it was "bright enough" and "the pictures and colors are more realistic". At the same time, it is worth noting that CINITY LED has passed the third-party independent certification of TV Rheinland, Germany.
The professional certification of low blue light and no flicker means that LED projection is safe and harmless to human eyes, and audiences can comfortably immerse themselves in the movie world.
At the same time, in order to solve the LED projection and plate-making problems of Hollywood films and films from other foreign countries, China Film Group organized a delegation to Los Angeles, the United States, in September 2023 to negotiate with the American Deluxe post-production company to establish the China Film CINITY LED projection and plate-making center. Both parties are optimistic about the development prospects of LED projection in the future. The cooperation agreement has been reached and is expected to be completed and put into use in the first quarter of this year. Once completed, the Los Angeles Patternmaking Center will provide exclusive versions of Hollywood and foreign blockbusters for CINITY LED screenings.
The CINITY LED of Jinan Womei Cinema Longhu Beichen store is the first in Shandong and the second in the country. Shandong has already stepped onto the forefront of movie viewing technology. On the same day, China Film CINITY awarded the license to Womei Cinemas, which means that in the future, audiences can enjoy the ultimate look and feel brought by CINITY LED in every Womei Cinema. none
There is no doubt that Jinan movie fans will also gain more "eye-catching colors".
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