Wanrun Technology: Adhere to the mid-to-high-end positioning unchanged

Wanrun Technology mainly focuses on packaging in the LED field and is gradually increasing the proportion of lighting. The company's current strategy is mainly to focus on the mid-to-high-end market, prudently develop midstream packaging, continue to expand into downstream lighting applications, and digest its own packaging production capacity. Due to the fierce competition in the midstream packaging market and low entry barriers, the company will always insist on positioning itself in the mid-to-high-end lighting field in the future.

Qing Beijun, CFO of Wanrun Technology, said that the company has been based on its packaging business in recent years, and then gradually extended downstream. Recently, the company has just completed its merger and acquisition of Rishang Optoelectronics, a leader in the field of LED advertising sign lighting. Qing Beijun said that the company's thinking is mainly to extend downstream: "In the future, the company's growth point will mainly be in the downstream area. This is the company's future trend."

As for the domestic market in the field of lighting, the company has been expanding in recent years and has achieved good results. Its products are mainly positioned in the mid-to-high end, and their product prices are relatively high on the market. They are mainly used in some commercial lighting and municipal projects. Qing Beijun said that in recent years, we have done a lot in the field of commercial lighting. We have relatively successful cases of commercial lighting in many places such as Beijing, Chongqing, and Shenzhen, and we have also done many municipal projects. "Currently lighting is still based on our mid-to-high-end positioning, and the company will not change its positioning."