ISE 2026 Preview: China’s LED army gathers in Barcelona, AI+ display trend is about to sweep the world
From February 3 to 6, 2026, the global audiovisual industry event-European Audiovisual Equipment and Information Systems Integration Technology Exhibition (ISE) will return to Barcelona. According to official predictions, this exhibition will attract 80,000 professional visitors from around the world and more than 1,600 exhibitors.
In the context of a clear increase in the number of exhibitors in Asia, Eliyard and ZhoumingkeA group of Chinese LED display companies, represented by Ledman Technology, Ledman Optoelectronics, Qingsong Optoelectronics, Lamp Video, Xida Electronics, etc., are becoming a force that cannot be ignored at this exhibition with their strong technical lineup and innovative products.
China's power: the entire industry chainExhibitor Matrix
In this ISE exhibition, the participation of Chinese LED display companies is characterized by large numbers, new technologies, and complete industrial chains. Covering the entire industry chain from core control, chip packaging to terminal manufacturing, the display scenarios also range from traditionalDisplay terminals extend to cutting-edge fields such as AI integration and virtual production.
The technology display of Chinese exhibitors clearly outlines the four major development trends of the current LED display industry, demonstrating the transformation from "hardware manufacturing" to "ecological empowerment".
The first is the deep integration of LED and artificial intelligence. Unilumin Group takes "LED+AI" as its core display theme, aiming to build a visual application ecosystem from data to decision-making; Leyard uses "display+AI" as its twin engines to deduceWisdom reveals infinite possibilities. This indicates that LED screens are changing from passive display devices to intelligent nodes that can actively analyze, interact and empower businesses.
The second is the popularity of full-scene display solutions. Qingsong Optoelectronics proposed “Allin QSTECH" theme, by creating nine special exhibition areas, covering diverse scenarios such as conferences, education, exhibitions, home theaters, outdoor advertising, sports events, stage rentals, etc. This model of providing "one-stop" solutions is becoming the mainstream strategy for manufacturers to serve high-end markets and professional customers.
The third is the accelerated mainstreaming of Micro LED and COB packaging technologies. Ledman Optoelectronics will use ISE 2026 to explain how its Micro LED and COB technologies will enter the mainstream market. Lamp Video will also use the MicroLED 8K solution as the core of the booth, which indicates that display technology with smaller pixel pitch and higher reliability has entered the stage of large-scale application and market competition.
The fourth is the ultimate immersive audio-visual integration experience. Chinese companies not only pursue ultra-high definition and high contrast in picture quality, but also make in-depth efforts in audio and video integrated design. For example, Qingsong Optoelectronics' LED all-in-one machine emphasizes the deep integration of display, interaction, audio and video and intelligent control.
Ecological competition and cooperation: the role of Chinese manufacturers in the global industrial chain
ISE 2026 is not only a product show, but also a stage for ecological cooperation. A development worthy of attention is that the "end-to-end critical connection ecosystem" jointly created by eight industry leaders including Alfalite, Brainstorm, and Dejero will be jointly demonstrated at the exhibition.
The ecosystem simulates the complete process from on-site emergency simulation, intelligence processing, command and control to global content distribution, in which Alfalite's high-resolution LED screen plays a key visualization role.
Although there are no Chinese hardware manufacturers in this core ecological alliance, Chinese control system manufacturers represented by Nova Nebula, their cloud service platforms and full-link solutions are the underlying foundation for building such a complex ecosystem. This clearly shows the future development direction of the professional audio-visual market, that is, the advantages of a single hardware must be integrated into a larger software, connection and content ecosystem to achieve maximum value.
Chinese manufacturers such as Leyard, Unilumin Technology, Absen, etc. are actually building vertical ecosystems in their respective fields. How to more openly integrate into or even dominate the cross-brand and cross-technology global ecosystem will be a topic that China's leading companies need to think about next.
China's LED display army is bringing its full-link innovation capabilities from chips, drivers, packaging, control to systems and ecology to enter the global stage. Their displays jointly point to a future: LED display is no longer just for “seeing”, but an “intelligent visual center” deeply embedded in the digital transformation of all walks of life.
This exhibition in Barcelona will be the best window to observe how Chinese manufacturing is transforming into China's "intelligent" manufacturing, and has a profound impact on the global audio-visual industry pattern.
ANNA