The company takes advantage of the group's brand advantages and complete supply chain system to enable "Ledvance" products to be sold in major countries and regions around the world. The company maintains long-term and stable cooperative relationships with trade channel customers such as IMELCO, REXEL, and SONEPAR, as well as large commercial supermarkets and retail channel customers such as Wal-Mart, Metro, and BAUHAUS. "LEDVANCE" has been deeply involved in the European and American lighting markets for many years. Its products cover four major sectors: home and office lighting, industrial lighting and industrial lighting systems, smart home business and health lighting. As a leading brand enterprise, it also occupies an important position in the high-end light source and smart home markets. The company's brands such as "LEDVANCE" and "SYLVANIA" are mainly in the European and North American markets, and their market shares are among the best.
In the future, the company will continue to maintain this development trend by leveraging the advantages of the "LEDVANCE" brand, further explore the lighting market globally, and consolidate its industry position.
After more than 20 years of careful management and accumulation, the company's own brand "Mulinsen" has established a high reputation and reputation in the lighting industry. Its product series is rich, covering intelligent lighting, plant lighting, health lighting, indoor lighting, general lighting and industrial lighting, etc., meeting various lighting needs.
According to recent investor survey records, since 2023, the company has tried to develop new businesses and expand new business growth points based on its existing brand channels, large-scale manufacturing in the LED industry, and the advantages of LED spectrum application technology. For example, in the field of plant lighting, the company's products are mainly divided into bio-shelters, which are mainly used for planting wheatgrass and alfalfa, and smart seedling factories, which are mainly used for planting rice seedlings and vegetable seedlings. In the first quarter of this year, the company's smart seedling cultivation factories were in good demand, and projects were carried out in Chongqing, Henan, Jiangxi, Guangdong, Guangxi and Hainan. Some projects have been completed and delivered, recognized by customers, and have been reported by the media many times as rural revitalization demonstration projects. The bio-shelter project is growing rapidly, and it is cooperating with dairy companies, grass feed companies and large ranches in Xinjiang, Inner Mongolia, Gansu, Shanxi and Jilin. With the continued development of domestic vertical farming and agricultural machinery, the company remains optimistic about the prospects of the plant lighting business.
In addition, based on the mature overseas sales channels of the LEDVANCE brand system, the company has expanded its overseas household energy storage business based on traditional LED lighting products. In the future, the company will build a whole-house smart home ecosystem based on the LEDVANCE brand. Mulinsen said that expanding new product categories based on brand channel advantages is one of the company's brand strategic directions. The company's energy storage business can make full use of domestic large-scale manufacturing and mature supply chain systems, combined with its own brand advantages, to provide new growth momentum for the company's future development.
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